Ever heard the word ‘unlimited’ lately? I am not sure if you do in your country but in this country, it’s more frequent usage started in the telecommunications industry that is now invading the food sector.
A large and popular food company ate its competitor a few years back. Chomping a considerable share from the market, the upstart provided ‘unlimited’ rice to its customers. Who in their right minds would turn down this stomach-filling offer? The food chain’s growth was phenomenal that its franchisee increased in number. So, the larger operator, wanting less competition, decided to gobble the upstart up. Nowadays, which ever food chain you enter, your money goes to a single destination.
Back then, phone use was strictly on-the-need-to-use basis. But when another upstart in the telecommunications industry popularized the word ‘unlimited’ in its service, as they say, the rest is history. The word use is so sugary sweet that you feel like jumping for joy as if you are given the key to the treasure chest. 😀
Let’s calm down and contemplate. I know you will get my drift quickly.
If you pay an exact amount for a certain service, the transaction is beneficial to both parties, the provider and the customer. Right?
If you pay an exact amount for an unlimited service, the transaction is more beneficial to the customer. Right?
If you are to choose from the two options, which one would you pick? The second, of course. Right?
If you do, you are hooked. You are now going to use the service more often than you used to. It would be crazy not to take advantage of the most favorable odds given to you.
Our country is now considered the texting capital of the world. It would not be so long that we’ll take the crown for being the people who would text his next door neighbors rather than talking to them personally. Why not? Why waste the unlimited chance? 😀